Our VP of marketing, and a good friend of mine, often refers to design and UI work as nothing more then arranging the deck chairs. By this he means it does nothing to increase the revenue of the company. Obviously his focus is on revenue. But I am undecided if he is right in all cases. I don’t have an easy answer back. I do believe he is right to some degree. Many times I will see that a website got a redesign and I’ll know that in the end it was a complete waste of time except to satisfy someone’s desire for different aesthetics.